Lead capture and follow-up for field sales teams
SEL XP is the lead capture and follow-up app for sales teams in the Gulf that sell face to face: on customer sites, on daily sales rounds and at exhibitions. Scan a card or note a lead, qualify on one screen and send the right catalogue by email or WhatsApp in about 30 seconds. It is in your CRM within a minute.
30seconds
from the meeting to a follow-up sent, by design
1minute
until the lead and its next task are in your CRM
0bars
of signal needed to save a lead
2languages
Arabic and English, on the card and in the app
After the meeting
A visit costs a morning. An exhibition costs a season's budget. What either is worth depends on what happens to the conversation afterwards.
The usual week
With SEL XP
What makes it different
Reading a business card is the easy part. These are the things a card scanner does not do.
Wherever you met
Say how you met: a site visit, a client meeting, a daily sales visit, a referral or an event. Each can have its own questions, set by your admin, so a rep on a customer's site is asked what matters there.
No signal
Plant rooms, basements, car parks and exhibition halls have no signal. Everything you capture is saved and encrypted on the phone and sends itself when the signal returns.
One company, one memory
While you type, the app checks your whole workspace and your CRM for the same person. You see who met them, where, and what is open.
While they still remember you
Your approved wording, in English or Arabic, with the catalogue that matches what they asked about. You see when it was delivered and when their page was opened.
Field Presence · add-on
A rep starts a visit at the customer's gate and ends it on the way out. One location reading at each tap, never in between. The visit sits on the lead with its time on site.
For managers
Leads, qualified and hot leads, pipeline by currency and how fast each lead got its first message, for a branch, a team or a period. Then who brought them in, and how they were met. At an exhibition, against its target.
More on teams and dashboardsThe product
Cards in Arabic and English, QR codes, quick notes and voice notes. Works with no signal.
Email with the right catalogue, WhatsApp in one tap, and reminders so no hot lead goes cold.
Odoo first, Zoho CRM next. Companies, contacts, leads, history and tasks, with no duplicates.
Live numbers by team, person, event and how they were met. Assign leads, nudge, and export.
A branded QR card that works offline. Visitors share their details back as a lead.
Shift and visit check-ins with one location reading each. Flags, not tracking.
Add-onWho it is for
A distributor's rep on a daily round. An engineer walking a plant. An agent at a viewing. A team on an exhibition stand. One product, set up for the way your trade sells.
By industry
Case studies
ScenarioIn the field · Real estate
Agents from three branches meet the same buyers at viewings. Commission follows whoever met the buyer first, and nobody could say who that was.
ScenarioIn the field · Oil, gas and energy
The sale is decided inside the plant, where phones are often left at the gate. What the engineer saw and agreed reached the office as one line in a weekly report.
ScenarioIn the field · Industrial and manufacturing
Six reps call on workshops and traders every day. Few owners have a business card, and the office learned what a workshop wanted only when it phoned in an order.
Gulf exhibitions calendar
We keep a calendar of 277 upcoming exhibitions in the Gulf, each checked against the organiser's or the venue's own site.
The full calendarEnergyOn now
11–15 Oct 2026
Riyadh · Riyadh Front Exhibition & Conference Center
Dates, venue and official siteIndustryOn now
11–14 Oct 2026
Riyadh · Riyadh International Convention & Exhibition Center
Dates, venue and official siteTransport
12–14 Oct 2026
Dubai · Dubai World Trade Centre
Dates, venue and official site
ADIPEC 2026 runs from 2 to 5 November 2026 at ADNEC Centre Abu Dhabi. The organiser says more than 2,250 companies are confirmed across 16 halls.
Big 5 Global 2026 runs from 23 to 26 November 2026 at Dubai World Trade Centre with seven co-located platforms. Other Gulf construction shows that month are listed too.
Twelve dated editions are at Dubai Exhibition Centre, Expo City Dubai, between October 2026 and November 2027. Three of them also use Dubai World Trade Centre.
Each customer's data is separated by the database itself, not only by the app.
What waits on a phone for a signal is sealed, and forgotten at sign-out.
Cards and voice notes go to AI set to zero data retention. A person approves the result.
Admin changes, handovers and exports are all written to an audit log.
Questions
SEL XP is a lead capture and follow-up app for sales teams in the Gulf that sell face to face: on customer sites, on daily sales rounds and at exhibitions. Reps scan business cards in Arabic and English or note a lead in seconds, qualify it and send the follow-up by email or WhatsApp. The lead syncs to the CRM, and managers see the results live.
No. A lead does not need an event. The rep chooses how they met the person, such as a site visit, a client meeting or a daily sales visit, and everything else works the same. Exhibitions add tools of their own: targets for the show, the stand team and the event's own catalogues and wording.
A card scanner stops at the contact. SEL XP carries on: it qualifies and scores the lead, warns you if a colleague has already met the person, sends the follow-up with the right catalogue, sets the next task, syncs to your CRM and shows managers every team and rep live.
Yes. Leads, voice notes, tasks and check-ins are saved and encrypted on the phone and sent when the signal returns. The Today, Leads and Tasks screens open with no signal. Reading a card with AI and sending an email need a connection, so those happen as soon as the phone is back online.
Odoo, versions 16 to 19, is the first connector and is in pilot. Zoho CRM is next, followed by HubSpot, Salesforce and Dynamics 365. Any other CRM can take the spreadsheet export in the meantime.
SEL XP runs today as a web app that installs from the browser on iPhone, Android, Windows and Mac. Reps use it on their phones, and managers and admins also use it at a desk. App Store and Google Play apps are on the way.
See it with your team
Tell us how your team sells: on customer sites, on the road or at exhibitions. We will show you the app with your products, your team structure and your CRM in mind.
