Field sales teams

Every customer meeting, captured and followed up

SEL XP is the lead capture and follow-up app for reps who sell on customer sites: site visits, client meetings and daily sales rounds. A rep records who they met and what was asked in about 30 seconds, sends the right catalogue before leaving, and the lead with its next task is in your CRM within a minute.

What it does

What you get

  • Say how you met

    A site visit, a client meeting, a daily sales visit, a referral or a card exchange. The lead carries it, and your numbers can be split by it.

  • Your questions for each kind of meeting

    Your admin builds one form for site visits and another for sales rounds: your products, your own questions, and the ones that must be answered.

  • No signal, no problem

    A plant room or a basement car park has no signal. The lead is saved on the phone, encrypted, and sends itself when the signal returns.

  • Follow up before you drive off

    An email in your approved wording, or WhatsApp with the message ready, carrying the catalogue that matches what they asked about.

  • A next step with a date

    Send quotation, site visit, call. The next action is a task for the rep, a line in the manager's list and a to-do in your CRM.

  • One memory across branches

    If a colleague in another branch or company of your group has met this person, the rep is told while capturing, and sees what your CRM has open.

How it works

Step by step

One visit to a customer, from their gate to your CRM.

  1. 01

    Start the visit

    With Field Presence switched on, tap Visit check-in and choose who you are visiting. The phone reads its location once.

  2. 02

    Capture the person

    Scan their business card or a QR code, or type a name and a number. Choose how you met: site visit.

  3. 03

    Answer your own questions

    Tap what they asked about and fill in your company's site-visit questions. The score updates as you tap.

  4. 04

    Follow up on the spot

    Send the email with the right catalogue, or open WhatsApp with the message and the link ready.

  5. 05

    Set the next step and leave

    Pick the next action and its date, then end the visit. A second location reading is taken and the time on site is on the lead.

  6. 06

    It reaches the CRM

    Within about a minute the company, the contact, the lead, its history and the to-do are in Odoo.

In detail

The parts people ask about

Different questions for different meetings

A rep walking a plant should be asked about the installation in front of them. A rep on a sales round should be asked about the reorder. Each way of meeting can have its own form, built by your admin in the app.

  • Six ways to say how you met, besides an event
  • A number you ask for can add to the score
  • Required questions are checked on the phone, even with no signal

The visit, on record

Field Presence is an add-on. A rep starts a visit from the lead and ends it when they leave. The phone reads its location at those two taps and never in between, and the visit sits on the lead with its time on site.

  • No location found? The check-in still goes through, and is flagged
  • The rep sees everything their manager sees
  • Managers see who is on a visit, where and since when

Two colleagues, one customer

While a rep captures, the app looks across every company and branch in your workspace, and in your CRM, for the same person. It shows who met them, where, and what is open, and offers to add today's visit to that lead.

  • The first owner is told you met their contact
  • You can keep a separate lead, with a reason

The right catalogue, the same hour

The follow-up is your company's approved wording in English or Arabic, with a link to a page that holds the catalogues for what this person asked about. The lead shows when the email was delivered and when the page was opened.

  • WhatsApp opens with the message ready: the rep taps send
  • A reminder after a day with no follow-up
  • The manager is told after two days on a hot lead

For managers

See the field while the day is still on

Leads, qualified and hot leads, pipeline with each currency kept apart, and the time from meeting to first follow-up: for today, the last 7 days or the last 30, narrowed to a branch or a team. Then leads and hot leads by person, and by how they were met.

More on teams and dashboards

Good to know

What it does not do, said plainly

  • It does not plan routes, show a map of your reps or follow anyone between visits. Field Presence reads the location at check-in and check-out, and at no other time.
  • It does not take orders, hold price lists or write quotations. It records what was asked and sets the next step. The quotation is made in your own system.
  • Field Presence is an add-on with its own price, and it is off until your company asks for it.
  • A card is read at once only with a connection. With no signal the photo is kept and read when the phone is back online.
  • Odoo is the first CRM connection and is in pilot. Zoho CRM is next. Any other CRM takes the spreadsheet export.
  • The App Store and Google Play apps are on the way. Today the app installs from the browser on iPhone, Android and a desktop.

Case studies

Field teams, worked through

One team from each industry, selling on customer sites.

ScenarioIn the field · Oil, gas and energy

An instrumentation supplier's engineers on plant visits

The sale is decided inside the plant, where phones are often left at the gate. What the engineer saw and agreed reached the office as one line in a weekly report.

Team
5 sales engineers, 1 sales manager
Field
Plant visits, two or three a day
CRM
Odoo
Read the case study

ScenarioIn the field · Construction and building materials

A tile distributor's reps promising samples on site

Samples are promised on a building site or across a designer's table. The finish, the size and who would send it were agreed out loud and written nowhere.

Team
6 sales reps, 2 in the sample room, 1 sales manager
Field
Visits to construction sites, contractors and design offices
CRM
None yet: spreadsheet export
Read the case study

ScenarioIn the field · Industrial and manufacturing

A parts distributor's reps on daily workshop rounds

Six reps call on workshops and traders every day. Few owners have a business card, and the office learned what a workshop wanted only when it phoned in an order.

Team
6 sales reps, 1 sales manager
Field
Daily rounds of workshops and parts traders, 12 to 15 stops a day
CRM
None yet: spreadsheet export
Read the case study

ScenarioIn the field · Real estate

A brokerage's agents at viewings across three branches

Agents from three branches meet the same buyers at viewings. Commission follows whoever met the buyer first, and nobody could say who that was.

Team
18 agents, 3 branch managers, 1 owner
Field
Viewings and client meetings in Dubai, Abu Dhabi and Sharjah
CRM
Zoho CRM (leads exported until the connector is ready)
Read the case study

ScenarioIn the field · Healthcare and medical

A medical distributor's visits for four manufacturers

One distributor sells four manufacturers' equipment to hospitals and clinics. Each manufacturer asks what was discussed for its line, and the answer was put together from memory each month.

Team
9 sales reps in 4 teams, 4 product managers, 1 director
Field
Hospital and clinic visits, by appointment
CRM
Odoo
Read the case study

ScenarioIn the field · Food and hospitality

A kitchen equipment supplier's engineers on hotel projects

A hotel kitchen is bought once, some eighteen months after the first meeting. Consultant, owner and contractor each decide a part, and the thread between them lived in one engineer's memory.

Team
6 project sales engineers in 2 teams, 1 sales manager
Field
Hotel project sites and consultants' offices
CRM
Odoo
Read the case study

ScenarioIn the field · Technology and security

A security integrator's engineers on site surveys

Every job starts with a survey of the building. Many clients' cards are printed only in Arabic, plant rooms have no signal, and survey notes reached the office days later.

Team
7 sales engineers in two branches, 2 branch managers
Field
Site surveys of offices, warehouses and hospitals, one or two a day
CRM
Odoo
Read the case study
By industryHow it fits the way your trade sellsSeven industries Case studiesAll fourteen, in the field and at exhibitionsRead them

Questions

Field sales teams: what people ask

What is a field sales app?

A field sales app is software a sales rep uses on a phone while visiting customers. It records who they met, what was discussed and what happens next, and passes that to the company's CRM. SEL XP does this for site visits, client meetings and daily sales rounds, and adds follow-up by email and WhatsApp.

Can SEL XP be used without exhibitions?

Yes. A lead does not need an event. The rep chooses how they met the person: a site visit, a client meeting, a daily sales visit, a referral or a card exchange. Everything else works the same: qualifying, follow-up, tasks, dashboards and CRM sync.

Does it track where my sales reps are?

No. With the Field Presence add-on a rep checks in and out of a visit, and the phone reads its location at those two taps only. Nothing is recorded in between, there is no live map, and the rep can see everything their manager sees.

Can we ask different questions on a site visit than at an exhibition?

Yes. An admin builds qualification forms in the app and says which ways of meeting each form is for. A site visit can ask about the existing installation and a sales round about the reorder, while an exhibition keeps a form of its own.

Does it work where there is no mobile signal?

Yes. Leads, voice notes, tasks and check-outs are saved on the phone, encrypted, and sent when the signal returns. Reading a business card with AI needs a connection, so with no signal the photo is kept and read when the phone is back online.

How do managers see what the field team did?

Managers open the Overview for today, the last 7 days or the last 30. It shows leads, qualified and hot leads, pipeline and the time to first follow-up, and then leads and hot leads by team, by person and by how they were met. With Field Presence they also see who is on a visit and since when.

Does it replace our CRM?

No. SEL XP is what the rep uses in front of the customer, and your CRM stays the record of the account. With Odoo, each saved lead arrives within about a minute with its company, contact, history and next task. For any other CRM today there is a spreadsheet export.

See it with your team

Leave every meeting with a next step.

Tell us how your team sells: on customer sites, on the road or at exhibitions. We will show you the app with your products, your team structure and your CRM in mind.

  1. What happens next
  2. Day 0You send the form. We reply within one working day.
  3. 30 minA call on your screen: capture, follow-up, CRM and what your managers see.
  4. Set-upWe build your workspace with you: companies, teams, products, wording.