About
Built for the field
A customer's site, a car park, an exhibition hall: no desk, no signal, one free thumb, two languages. SEL XP is made for that moment first and for the desk second. It is built and run by LucidArc, a company in Dubai.
What we hold ourselves to
Six rules every screen follows
The field is not an office. On a customer's site or on a stand, people are standing, talking and holding a coffee. So the app is judged by what one person can do with one hand in thirty seconds, and by whether it still works when the network does not.
- 01Every action is one tap from the Quick button.
- 02A qualified lead in 30 seconds, on one screen.
- 03Sync, CRM and shift state are always in view.
- 04Readable under hall lights, usable with one thumb.
- 05Arabic is a first language, not a translation.
- 06Offline is normal, never an error.
Where things stand
A new product, and we say so
We would rather you knew exactly what is finished than find out in front of a customer.
- Built
Capture in Arabic and English, offline use, scoring, follow-up by email and WhatsApp, tasks and reminders, digital cards, team dashboards, events with targets, Field Presence and the Odoo connector.
- In pilot
The product is being set up with its first customer, and the Odoo connector is being proven on their system.
- On the way
App Store and Google Play apps, the Zoho CRM connector, and a native speaker's review of the Arabic screens.
The exhibitions calendar
How the calendar and the news are made
Alongside the product we publish a calendar of exhibitions in the Gulf and news about them. It lists 277 upcoming events across the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.
Where the facts come from
Every event was opened on the organiser's own website or the venue's own calendar, and its name, dates and venue were taken from there. Each event page links to that official source and says how sure the dates are. Where an organiser has not published dates, the page says so. We do not fill the gap from directories or from last year's pattern.
How often it is checked
The whole calendar was last checked on 5 October 2026. Dates and venues in the Gulf change often, so always confirm with the organiser before you book a stand, a flight or a hotel.
Corrections
If something is wrong or missing, write to hello@lucidarc.ae. We correct the page and, on a news article, note what changed and when.
Independence
No organiser has paid to be listed here, and listing order is by date. SEL XP is not affiliated with or endorsed by any organiser or venue. Exhibition names and marks belong to their owners.
The photographs
The photographs on this site were made for it as illustrations of exhibition floors and customer visits in the Gulf. They do not show a particular event, company or person.
The company
LucidArc
Lucidarc Digital FZCO
Dubai Silicon Oasis, Dubai, United Arab Emirates
See it with your team
Leave every meeting with a next step.
Tell us how your team sells: on customer sites, on the road or at exhibitions. We will show you the app with your products, your team structure and your CRM in mind.
- What happens next
- Day 0You send the form. We reply within one working day.
- 30 minA call on your screen: capture, follow-up, CRM and what your managers see.
- Set-upWe build your workspace with you: companies, teams, products, wording.