Exhibition teams
At a Gulf trade show your team meets hundreds of people in four days. SEL XP turns each conversation into a qualified lead with the right catalogue sent, an owner and a next step, and puts it in your CRM before the hall closes. It works when the hall has no signal.
What it does
Scan a card in Arabic or English, a QR code or an open badge code. After a busy hour, photograph a stack and review the cards when the stand is quiet.
Each event has its own targets. The dashboard shows leads against them while the show is still on, not in the report a month later.
Say who is on the stand. Reps from several companies of one group capture into the same event, and each lead keeps its owner.
Choose the catalogues for the event and give it its own follow-up wording, in English and Arabic.
Tens of thousands of phones share one network. Leads are saved on the phone, encrypted, and send themselves when the signal returns.
A visitor scans your code, saves your contact and shares their own details back. They arrive as a lead.
How it works
One visitor at your stand, from the first scan to your CRM.
Hold the Quick button and photograph the card, or point at a QR code or a badge.
The fields fill in as the reading arrives, about ten seconds later. Any the reader is unsure of are marked.
Tap the product lines they asked about, the timeline, their role and the next action. The score updates as you tap.
Send the email with the catalogues for this show, or open WhatsApp with the message ready.
Within about a minute the company, the contact, the lead and its next task are in Odoo, with the show as the campaign.
In detail
When a group exhibits together, the same visitor speaks to several of its companies. While a rep captures, the app says who met the person first, at which show, and what your CRM already has open with them.
The follow-up carries a link to a page with the catalogues for what this visitor asked about, in your approved wording. You see when it was delivered and when the page was opened.
Each rep has a digital business card with a QR code that works with no signal. A visitor without a card scans it, and their details come back as a lead.
Cards are read in both scripts and a name is kept in Arabic and in Latin letters. Each rep uses the app in the language they choose, and the Arabic screens run right to left.
For managers
Leads against the event's target, qualified and hot leads, pipeline with each currency kept apart, and how fast each lead got its first message. Then leads and hot leads by company, team and person, and the hot leads still waiting.
More on teams and dashboardsGood to know
Case studies
One team from each industry, on a stand at a Gulf show.
ScenarioAt an exhibition · Oil, gas and energy
Three companies of one group share a stand. The same engineers visit all three, and until now nobody could say who had met whom.
ScenarioAt an exhibition · Construction and building materials
Four hundred conversations in four days, of two different kinds. One team sells into projects, the other sells stock, and the cards do not say which is which.
ScenarioAt an exhibition · Industrial and manufacturing
The machine draws a crowd every hour. One visitor gets the rep's attention and nine others walk away unrecorded.
ScenarioAt an exhibition · Real estate
Families walk in without business cards and can reserve within days. The developer needed every one of them to have an agent and a message the same day.
ScenarioAt an exhibition · Healthcare and medical
Distributors from thirty countries ask for exclusivity in four days. The regional managers who own those markets are not all on the stand.
ScenarioAt an exhibition · Food and hospitality
Five days, a tasting counter and a queue. Every importer was promised samples and a price list, and some heard two different sets of terms.
ScenarioAt an exhibition · Technology and security
Three shows, three organiser apps, three spreadsheets in three formats. Marketing could not say which show had been worth the stand.
Questions
Exhibition lead capture is the job of recording who visited your stand, what they asked about and what should happen next, in a form your sales team can act on. Done well, each visitor becomes a qualified lead in the CRM with a follow-up already sent, rather than a business card in a pocket.
Often not. An organiser's lead retrieval app works at that one show and hands you a spreadsheet afterwards. SEL XP works at every show and on customer visits, reads business cards and open QR codes, and follows up at once. If an organiser encrypts its badges, only its own app can decode them, so some teams keep both at those shows.
Yes. Leads, voice notes and tasks are saved on the phone, encrypted, and sent when the signal returns. Reading a card with AI and sending an email need a connection, so those happen as soon as the phone is back online.
Yes. A workspace holds the whole group: its companies, branches and teams. Reps from each company capture into the same event, every lead keeps its owner and company, and a rep is told when a colleague from another company has already met the person.
Each event has targets. Its dashboard shows leads against them, qualified and hot leads, pipeline with each currency kept apart and the median time to first follow-up, then leads and hot leads by company, team and person. The same leads can be exported to a spreadsheet.
Yes. The same app records site visits, client meetings and daily sales rounds, so a lead met at the stand and the visit that follows it sit on one history. Many leads from a show turn into a site visit as their next step.
Your next exhibition
Tell us which exhibition is next on your calendar. We will show you the app with your products, your stand team and your CRM in mind.