SEL XP does the whole job of a lead met face to face, on a customer's site or on an exhibition stand: capturing it, qualifying it, following up, handing it to the right person and getting it into the CRM. This is the journey, in the order your team will use it.
Sales rep · phone
From opening the app to a qualified lead with the follow-up sent, before the meeting is over.
One screen does the work. Photograph the card and the form fills in as the reading arrives. Tap what they asked about and when they need it. Save and follow up.
A lead that is not from an event says how you met: a site visit, a client meeting, a daily sales visit, a referral or a card exchange. Your admin can give each its own form, so a rep on a customer's site is asked what matters there.
Plant rooms, basements and exhibition halls have no signal. Everything you capture is saved and encrypted on the phone and sends itself when the signal returns, even after you close the app.
The whole app runs in Arabic, right to left. Cards are read in both scripts, a name is kept in Arabic and Latin letters side by side, and each person picks their own language.
While you capture
Two things a pile of cards never tells you: whether a colleague already knows this person, and which of today's 60 conversations to call first.
While you type, the app checks your whole workspace and your CRM for the same person. You see who met them, where, and what is open. Nothing you captured is lost: you choose where it goes.
Each answer adds points: an active requirement, a decision maker, a purchase within 30 days, a request for a quotation. Hot, warm and cold follow from the total, and the lead's profile shows which rules fired.
Before you leave the meeting
The follow-up is part of the capture, not a job for the end of the week.
The email uses your company's approved wording in English or Arabic. WhatsApp opens with the message ready. Catalogues go as a link to the visitor's own page, picked from what they asked about.
No retyping
Saving a lead queues it for your CRM. It arrives within about a minute, in order, with its history and its next task.
Odoo is the first connector: leads, contacts and companies, the history in the chatter, the next task as a to-do for the right user, and the event as the campaign. Zoho CRM is next.
Managers and admins · desk and phone
The numbers your reps create are yours as they happen: by team, by person, by event and by how the leads were met.
My team shows today's leads, hot leads nobody has followed up and who has checked in. Hand leads to a person or split them across a team, and take it back within two minutes if you change your mind.
No paper needed
For the person who would rather scan than swap paper.
Every rep has a company-branded card with a QR. The visitor saves your contact, opens your catalogues and shares their own details back. Those arrive as a lead with the consent they gave.
Optional add-on
For teams that need to know which customer visits happened, and how long each took.
Location is read once at check-in and once at check-out, with the app open. A check-in is never blocked for missing location: it is flagged for the manager instead.
Works everywhere
Questions
SEL XP is a lead capture and follow-up app for sales teams in the Gulf that sell face to face: on customer sites, on daily sales rounds and at exhibitions. Reps scan business cards in Arabic and English or note a lead in seconds, qualify it and send the follow-up by email or WhatsApp. The lead syncs to the CRM, and managers see the results live.
No. A lead does not need an event. The rep chooses how they met the person, such as a site visit, a client meeting or a daily sales visit, and everything else works the same. Exhibitions add tools of their own: targets for the show, the stand team and the event's own catalogues and wording.
A field sales app is software a sales rep uses on a phone while visiting customers. It records who they met, what was discussed and what happens next, and passes that to the company's CRM. SEL XP does this for site visits, client meetings and daily sales rounds, and adds follow-up by email and WhatsApp.
Exhibition lead capture is the job of recording who visited your stand, what they asked about and what should happen next, in a form your sales team can act on. Done well, each visitor becomes a qualified lead in the CRM with a follow-up already sent, rather than a business card in a pocket.
A card scanner stops at the contact. SEL XP carries on: it qualifies and scores the lead, warns you if a colleague has already met the person, sends the follow-up with the right catalogue, sets the next task, syncs to your CRM and shows managers every team and rep live.
Often not. An organiser's lead retrieval app works at that one show and hands you a spreadsheet afterwards. SEL XP works at every show and on customer visits, reads business cards and open QR codes, and follows up at once. If an organiser encrypts its badges, only its own app can decode them, so some teams keep both at those shows.
Yes. Leads, voice notes, tasks and check-ins are saved and encrypted on the phone and sent when the signal returns. The Today, Leads and Tasks screens open with no signal. Reading a card with AI and sending an email need a connection, so those happen as soon as the phone is back online.
The app runs in English and in Arabic, with right-to-left screens, and each person chooses their own language. Cards are read in both scripts, names are kept in Arabic and Latin letters, and follow-up messages have an English and an Arabic version.
See it with your team
Tell us how your team sells: on customer sites, on the road or at exhibitions. We will show you the app with your products, your team structure and your CRM in mind.